{"title":"Fresh Start® Premium Exterior Primers","description":"A choice of acrylic or alkyd formulas that deliver exceptional adhesion, holdout and stain suppression and create the foundation for durable, premium top coats on a variety of exterior surfaces. See the full line of Fresh Start premium-quality, job-specific primers.","products":[{"product_id":"high-hiding-all-purpose-primer-0046","title":"Fresh Start High-Hiding All Purpose Primer 0046","description":"\u003ch2\u003eDetails\u003c\/h2\u003e\r\n                            \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Colors:\u003c\/strong\u003e White, Deep Base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheen (or Gloss):\u003c\/strong\u003e Primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanup:\u003c\/strong\u003e Soap and Water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResin Type:\u003c\/strong\u003e 100% Acrylic Latex\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Exterior\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMPI Rating:\u003c\/strong\u003e 6,17,39,50,137\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVOC Range:\u003c\/strong\u003e \u0026lt; 50 g\/L\u003c\/li\u003e\n\u003c\/ul\u003e                                \r\n                            \u003ch2\u003eFeatures\u003c\/h2\u003e\r\n                            \u003cp\u003eOur highest-performing 100% acrylic primer delivers maximum hide and a uniform finish across most interior and exterior surfaces. This primer provides a mildew-resistant coating and is the go-to for a significant color change.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSeals and suppresses most bleeding type stains\u003c\/li\u003e\n\u003cli\u003eMaximum hiding\u003c\/li\u003e\n\u003cli\u003eFast drying\u003c\/li\u003e\n\u003cli\u003eLow VOC\u003c\/li\u003e\n\u003cli\u003eProvides a mildew-resistant coating\u003c\/li\u003e\n\u003cli\u003eSuperior adhesion\u003c\/li\u003e\n\u003cli\u003eEngineered with \u003ca href=\"https:\/\/www.benjaminmoore.com\/en-us\/interior-exterior-paints-stains\/quality-begins-with-chemistry\/gennex-color-technology\"\u003eGennex\u003csup\u003e®\u003c\/sup\u003e Color Technology\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eView the \u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/FinalProductAssets\/production\/SellSheets\/Fresh-Start-Brochure-US.pdf\"\u003eproduct brochure\u003c\/a\u003e for more information\u003c\/li\u003e\n\u003c\/ul\u003e\r\n                            \u003ch2\u003eData Sheets\u003c\/h2\u003e\r\n                                \u003ch3\u003eSDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/MSDS_0046\/04600_SDS_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-00 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/MSDS_0046\/04600_SDS_SP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-00 (Español)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/MSDS_0046\/04604_SDS_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-04 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/MSDS_0046\/04604_SDS_SP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-04 (Español)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e\r\n                                \u003ch3\u003eTDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/TDS_0046\/046_TDS_US.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTDS 046 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e","brand":"Benjamin Moore","offers":[{"title":"Gallon \/ White","offer_id":51887529886010,"sku":"004600-001","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Quart \/ White","offer_id":51887529918778,"sku":"004600-004","price":22.99,"currency_code":"USD","in_stock":true},{"title":"5 Gallon \/ White","offer_id":51887529951546,"sku":"004600-005","price":254.95,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Deep Base","offer_id":51887529984314,"sku":"004604-001","price":54.99,"currency_code":"USD","in_stock":true},{"title":"Quart \/ Deep Base","offer_id":51887530017082,"sku":"004604-004","price":22.99,"currency_code":"USD","in_stock":true},{"title":"5 Gallon \/ Deep Base","offer_id":51887530049850,"sku":"004604-005","price":254.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/8461\/4714\/files\/image_197x193.content_en_US_842a3041-09c8-4312-89ec-0a14be9b9b74.png?v=1757958183"},{"product_id":"all-purpose-primer-c085","title":"Fresh Start® All-Purpose Primer C085","description":"\u003ch2\u003eDetails\u003c\/h2\u003e\r\n                            \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Colors:\u003c\/strong\u003e White\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheen (or Gloss):\u003c\/strong\u003e Primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanup:\u003c\/strong\u003e Solvent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResin Type:\u003c\/strong\u003e Alkyd\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Interior, Exterior\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMPI Rating:\u003c\/strong\u003e 5,45,69,136\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVOC Range:\u003c\/strong\u003e \u0026lt; 100 g\/L\u003c\/li\u003e\n\u003c\/ul\u003e                                \r\n                            \u003ch2\u003eFeatures\u003c\/h2\u003e\r\n                            \u003cp\u003eA premium all-purpose alkyd primer, undercoater and stain-blocking sealer for vertical and horizontal surfaces, this oil-based primer delivers a mildew-resistant coating, superior tannin-blocking, four-hour recoat and excellent hide.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDelivers superior tannin blocking\u003c\/li\u003e\n\u003cli\u003eProvides a mildew-resistant coating\u003c\/li\u003e\n\u003cli\u003eOffers superior adhesion\u003c\/li\u003e\n\u003cli\u003eSeals uniformly\u003c\/li\u003e\n\u003cli\u003eLow-VOC\u003c\/li\u003e\n\u003cli\u003eOnly available in areas that require VOC's \u0026lt; 100. Please check with your local retailer.\u003c\/li\u003e\n\u003cli\u003eView the \u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/FinalProductAssets\/production\/SellSheets\/Fresh-Start-Brochure-US.pdf\"\u003eproduct brochure\u003c\/a\u003e for more information\u003c\/li\u003e\n\u003c\/ul\u003e\r\n                            \u003ch2\u003eData Sheets\u003c\/h2\u003e\r\n                                \u003ch3\u003eSDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/MSDS_0085\/C08500_SDS_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS C085-00 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/MSDS_0085\/C08500_SDS_SP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS C085-00 (Español)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e\r\n                                \u003ch3\u003eTDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/TDS_C085\/C085_TDS_US.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTDS C085 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e","brand":"Benjamin Moore","offers":[{"title":"Gallon \/ White","offer_id":51887530115386,"sku":"C08500-001","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Quart \/ White","offer_id":51887530148154,"sku":"C08500-004","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/8461\/4714\/files\/image_197x193.content_en_US_45975efe-66be-4baf-8e38-aba388940068.png?v=1757958184"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/8461\/4714\/collections\/image_197x193.content_en_US_1b403231-a42c-4b51-8e92-222aca9da4ad.png?v=1757958728","url":"https:\/\/www.professionalpaintcenter.com\/collections\/productfamily_fspep.oembed","provider":"Professional Paint Center","version":"1.0","type":"link"}